Alpaca Coffee are innovators in the coffee trade and are inspiring coffee drinkers to make better choices. Our residents were invited to a masterclass in coffee and how to make a good cup of joe.
I think we can all agree that the first cup of coffee in the morning is definitely the most important one of the day. I mean, who wants to wake up to a bad cup of coffee? If made perfectly, it can set the tone for the rest of the day, until you decide to have another.
How does this have anything to do with buying direct-trade coffee? Coffee that is sourced on this model means buyers like us, purchase coffee straight from farmers.
This allows for more flexibility and communication between the buyer and farmer, often resulting in a higher quality product whilst ensuring the farmer is paid more for their crop.
On the flip side, supermarket coffees tend to be pre-ground and left for a long time to de-gas. Overall, leaving a coffee that lacks flavour and dimension, and doesn’t allow for the best experience. Supermarket coffees are also usually fairtrade.
Fairtrade only offers farmers fixed prices, which means that even if the quality of coffee improves, they could not earn more for it. This means farmers are kept at the same income level over time, with no room to improve their crops and livelihood.